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Common Mistakes to Avoid When Using Printed Tape
Printed tape is an excellent tool for branding, security, and packaging, but using it incorrectly can reduce its effectiveness and increase costs. To get the most out of your printed tape, avoid these common mistakes:
1. Choosing the Wrong Tape Material
Not all printed tapes are created equal. Using a tape material that doesn’t suit your packaging surface or shipping conditions can cause adhesion problems or damage. Always select tape based on the type of surface (cardboard, plastic, metal) and environmental factors (temperature, moisture).
2. Ignoring Tape Width and Length Requirements
Using tape that’s too narrow or too short for your packaging may result in weak seals or wasted tape. Measure your boxes and packages carefully and choose tape widths and roll lengths that fit your needs.
3. Poor Print Quality and Design
Printed tape is a branding opportunity. Using low-resolution logos or complicated designs can lead to blurred or unreadable prints. Ensure your artwork is high-resolution and tested on the tape material before ordering in bulk.
4. Overlooking Proper Storage
Tape stored in hot, humid, or dusty conditions can lose stickiness or become brittle. Store printed tape rolls in a cool, dry place away from direct sunlight to maintain quality.
5. Applying Tape on Dirty or Wet Surfaces
For optimal adhesion, always apply tape to clean, dry surfaces. Dust, oil, or moisture can cause the tape to peel off quickly, compromising package security.
6. Not Testing Adhesion on Packaging Materials
Before mass application, test how well the tape sticks to your packaging materials. This prevents surprises and ensures your packages stay sealed during transit.
7. Using Printed Tape Only as a Sealant
Printed tape serves not only as a seal but also as a marketing tool and tamper-evident barrier. Use it strategically to boost brand visibility and enhance security, rather than just closing boxes.
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